image slot
The motion
The ceiling on outbound has always been research hours
Sourcing and qualification are where an agent adds the most and risks the least — no message has been written yet, and nothing has reached a buyer.
image slot
What does not change
The gate holds here too
Whatever outbound means for your team, anything that sends, spends or signs stops and waits for a person. That is the same in every motion, which is what makes the record comparable across them.
See the funnel run, and the gate hold.
A live walkthrough of the console: agents working an account end to end, and every action that would reach a customer stopping to wait for you.
image slot